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Anshul.
anshul@anshuldesigns.com

Resources / 80/20 Redesigns

Real small-business websites, redesigned in about 2 hours each. Not an agency rebuild: the fixes that do the most for customers. 80% of the improvement in 20% of the time.

For owners who can't pay for an agency, and designers who want to see which fixes matter most. Each teardown shows what held the original back, what I changed and why, how both score on the same 100-point checklist, and what I'd still fix with more time.

These are unsolicited concepts. I'm not affiliated with the businesses, and all trademarks belong to their owners.

Teardowns (16)

Method

How the scoring works

  • One checklist, 100 points, applied the same way to every original homepage and every concept.
  • Most checks are yes or no, so anyone can check a score against the screenshots.
  • A script runs the technical checks: tap-to-call links, sideways scroll, text size, button size, broken links, Lighthouse mobile performance (median of three runs) and axe accessibility issues.
  • I judge the rest from screenshots of the homepage at 1440px and 390px wide, and write a one-line reason for each.
  • When in doubt, the point goes to the original site. The concept is scored by the same checks, so it can lose points too.

Clarity20 pts

  • First screen says what the business does, in plain words8
  • First screen says where, or who it serves6
  • One main action stands out on the first screen6

Contact20 pts

  • Phone or main button visible on the first mobile screen8
  • Phone number is tap-to-call4
  • Phone or main button in the desktop header4
  • Short form, or the main button leads straight to one4

Proof15 pts

  • Reviews or a rating in the first two screens6
  • Testimonials carry real names or a named platform5
  • At least one specific, checkable number4

Trust15 pts

  • Real photos of the team, work or place5
  • Owner or team named or shown4
  • Full address or clear service area3
  • License, insurance or "since [year]"3

Mobile10 pts

  • No sideways scroll at 390px4
  • Body text 16px or larger3
  • Main buttons at least 44px tall3

Integrity5 pts

  • No placeholder text or broken images3
  • Header and footer links all work2

Speed10 pts

  • Lighthouse mobile performance10

Accessibility5 pts

  • No serious accessibility issues (axe)3
  • Content images have alt text2