Native Chiropracticwebsite redesign:before & after

Native Chiropractic is a family and pediatric chiropractic office at 2237 W. Memorial Rd in Oklahoma City, run by Dr. Preston Cook and Dr. Brittany Wetzel.

According to its own site, the two doctors worked as associates at Innate Chiropractic in Newburgh, NY before opening in Oklahoma City. They use Torque Release Technique and CLA Insight scans, and the office is open Monday, Wednesday and Thursday 10 to 1 and 3 to 6, and Tuesday 3 to 6. It is closed Friday to Sunday.

A parent looking at this homepage is probably comparing a few local offices on their phone. The page has one job: make it clear in seconds that this office treats kids and families, and make it easy to book.

This is not an agency rebuild. I gave the concept about 2 hours and spent them on the fixes that do the most for customers: the 20% of the work that gets 80% of the improvement.

To show how much that improves, I score every original homepage and every concept on the same 100-point checklist. Most checks are yes or no, and a script runs the technical ones (speed, mobile, accessibility). When in doubt, the point goes to the original site.

A lot works on the original. The photos are real: the office, a treatment and the two doctors with their child. The doctors are named. The footer has a full address and hours. The main button leads to a short booking form with four fields, and the page fits a phone screen. The trouble is the first few seconds. One note on the capture: the live page plays a muted background video behind the headline, which the capture browser could not play, so the dimmed waiting room in my screenshots is a still. I could not see the video, and I do not count the dull look as a flaw.

The first screen and the mobile view, original on the left and concept on the right. The slider at the top of the post compares the first screen up close.

First screen

01Say what it is, and who it is for

A "Pediatric + Family Chiropractic" tag sits above the headline, and the line under it names babies, toddlers, kids and the whole family. The original left this to the logo.

02Doctors named on the first screen

"Dr. Preston and Dr. Britt are here to help your littles" puts the two names next to the promise. On the original, their names first appear in the story section.

03Phone and one main button in the header

The number and a "New Patient" button are top right, and "Book a Visit" is the filled button under the headline. "See Our Services" is a paler outline, so it does not compete.

Mobile

01A call bar that stays put

"Call Us" and "Book a Visit" stay at the bottom of the screen the whole way down. The original mobile page has one button and no way to call.

02Buttons a thumb can hit

The hero buttons are 52 and 55px tall, and the bottom bar is 55px. The original's single button is 42px tall.

1. 01Say what you do in the headline, in the words a parent would type into Google. "Pediatric and family chiropractic in Oklahoma City" beats a mission statement, and the mission can move to the second screen.
2. 02Put the phone number where a thumb can reach it. A tap-to-call link in the header and a bar at the bottom of the phone screen. A parent with a baby on their arm will not scroll to the footer.
3. 03Name the doctors and show their faces on the first screen or the next. The office already has a good photo of the two doctors with their child. It works harder near the top.
4. 04Move two or three real patient reviews onto the homepage. A "Testimonials" menu link is easy to miss. Name the source, such as Google, next to each one.
5. 05Point the Book button at the booking form or the online schedule. Do not send it to a page of hours. Keep the form to four fields, as the original's booking page already does.

The concept does not score 100. About 2 hours doesn't fix everything, and the checklist applies to my work too:

• The three parent quotes are not real. "Ashley M.", "James T." and "Sarah R." are not on the original site. They need to be swapped for real patient reviews, with a source.
• The "DBE Certified" badge is mine. It is not on the original pages I checked. Webster Technique certification is on the original (Dr. Britt), so that badge stays, but the office needs to confirm the other one or drop it.
• The health claims are mine, not the doctors'. The eight "When kids aren't quite themselves" cards (sleep, ADHD, anxiety, ear infections, constipation and others) and the six "What families experience" results are not on the original homepage. The doctors need to approve each one, or cut it.
• The doctor cards use stock photos. The photos over "Dr. Preston Cook" and "Dr. Brittany Wetzel" are a child and a stock doctor, not the two of them. Real portraits are needed, and the hero photo is stock as well.
• The Book buttons do not book. They jump to the hours block. They should go to the original's booking form, or to an online schedule.
• The city is missing from the first screen. "Oklahoma City" appears only lower down and in the footer. It belongs in the tag above the headline.
• Mobile text is 14.4px, and the accessibility scan found 57 issues. The original's mobile text is 21px with 2 issues. Lighthouse mobile speed is 67 against the original's 50, and I would push it above 90.

If I were talking to Dr. Preston and Dr. Britt, I would say this: your site already looks like you. The photos are real, the story is honest and the booking form is short. The only thing I would change first is the headline, because it is written for someone who already knows what you do. A parent who has never heard of Torque Release Technique should still be able to tell in three seconds that you treat kids.

The choice I am least sure about is leading with children. The original menu has paperwork for adults as well as pediatric patients, so adults are clearly welcome. I put kids first because the office's own Instagram posts and its pediatric and family page lean that way, and it is what makes an Oklahoma City office different. If adult patients are a bigger part of the practice than I think, that headline should be softer. I also gave the site a lot of color and rounded corners, which is a taste call, and the emoji icons on the condition cards may not suit a clinic.

What the concept does not solve is proof, and it adds some risk. The quotes are placeholders, several health claims are my wording, and the doctor cards use stock photos. Layout cannot fix any of that. Two hours made the first screen do its job, and the rest needs the doctors' own reviews, photos and sign-off.