Priority Homes KCwebsite redesign:before & after

Priority Homes KC is a two-agent real estate team in Kansas City: Melissa Rousselo and Britt Demoro. They help people buy, sell and move up.

Their own page says they bring "over 25 years of combined experience to the Kansas City market" and work with a "client-first approach (with a little fun along the way)". The live page loads from a Carrd address (priorityhomeskc.carrd.co) and is a single screen.

A person landing here has probably been sent by a friend or a link and wants to know one thing: is this the right agent, and how do I start? The page has one job: get that person to talk to Melissa or Britt.

This is not an agency rebuild. I gave the concept about 2 hours and spent them on the fixes that do the most for customers: the 20% of the work that gets 80% of the improvement.

To show how much that improves, I score every original homepage and every concept on the same 100-point checklist. Most checks are yes or no, and a script runs the technical ones (speed, mobile, accessibility). When in doubt, the point goes to the original site.

The original does some things better than most agent sites. Both agents are shown in real, warm portrait photos, they are named right on the page, and the "25 years of combined experience" line is a concrete number. The design is calm and uncluttered. My note is about what a visitor can do after that. One note on the capture: my first screenshot of the desktop page came back as an error message from my own network, so I cut the picture below from the full-page capture instead. The page itself loaded fine.

The first screen and the mobile view, original on the left and concept on the right. The slider at the top of the post compares the first screen up close.

First screen

01Say what and where, then act

The tag "Kansas City Real Estate Experts" sits above the headline, and the line under it says they help you buy your first home or sell your estate. In the original that information is in the small paragraph.

02One main button and a form

"Start the Conversation" is the filled button, and a form sits beside it with a Buying or Selling switch. The original has no form and two equal buttons.

03A short form

Name, phone, email and area, four fields in all. Everything else can be asked on the first call.

Mobile

01A button in the header and one in the hero

"Let's Talk" stays in the header, and "Start the Conversation" is 55px tall, easy for a thumb. The original mobile first screen has nothing to press except an agent's name.

02Not a phone call yet

There is no tap-to-call link, because neither the original nor my concept has a phone number to put there. I list this below.

1. 01Give the first screen one main action. Two agents can share one button, "Start the Conversation", and let the agents split up the requests afterwards.
2. 02Put a form on the page itself. A link that sends people to a personal website is one more step where a visitor can drop off. Keep the form to four or five fields.
3. 03Say what you do in the biggest words. A name and a slogan are worth keeping, but the line that says "real estate agents in Kansas City" should not be the smallest text on the screen.
4. 04Keep the real portraits. The original's two photos are its best asset. A visitor choosing an agent wants to see a face, and no stock photo does that job.
5. 05Add a phone number and a review or two, with a source. An agent page with neither asks for a lot of trust with nothing to hold onto.

The concept does not score 100. About 2 hours doesn't fix everything, and the checklist applies to my work too:

• The reviews are not real yet. The three testimonials in the concept (three named couples with towns) are not on the original site. They need to be swapped for real ones from clients, with a source.
• Several numbers are mine, not the business's. "300+ KC transactions", "98% client satisfaction", "5 star average rating", "15+ years" for Melissa, "10+ years" for Britt, "average days on market: 12" and "we respond within 2 hours" are not on the original. Only "25+ years combined" comes from it. The team needs to confirm each one or drop it.
• The real portraits are missing. The team section shows a stock photo of people around a table and initials in circles. The original's photos of Melissa and Britt should be back on the page.
• The links to their own sites are gone. The original sends visitors to melissarousselo.com and yourkansascitylife.com. The concept does not link to either of them.
• The form is not wired up. It does not send anywhere, and the twelve cities and six services in the concept are my wording, not the team's.
• There is no phone number. A tap-to-call link and an email address are the first things to add once the team says which to show.
• Mobile text is 14.4px, and the accessibility scan found 13 serious issues (12 low-contrast text and one unlabeled dropdown), against 2 on the original. Mobile speed is 81 on Lighthouse against 70 for the original.

If I were talking to Melissa and Britt, I would say this: your two portraits are the best thing on the page, and I would not lose them. The concept keeps your name and your "25 years combined" line, but I had to fill a full page and I filled it with stock photos and placeholder reviews. That is the wrong way round, and it is the first thing to fix.

The part I am least sure about is length. Your original is one calm screen, and a lot of agents do well with exactly that. I made a long page because a visitor who does not know you needs to see what you do, where and what people say before they fill in a form. If you already get all your leads through referrals, a one-screen page with one added form might be all you need.

What the concept does not solve is proof and reach. It has no real reviews, no phone number and no link to your existing sites. Two hours got the first screen to do a job, and it did not make the page more true than yours. That part needs both of you.