Mile High Offerwebsite redesign:before & after

Mile High Offer is a company that buys houses for cash. Its logo is a mountain with a small cabin, and the hero photo is the Denver skyline.

Its homepage promises an offer within 24 hours, no fees, no commissions and no repairs, a purchase in any condition, and a closing date the seller picks, in as little as 7 days. There are menu links for testimonials and an About page, and a phone number, 720-407-4400, in the footer.

A seller reading this page probably needs to move fast or has a house they do not want to fix. The homepage has to say that this company buys, and make the next step obvious.

This is not an agency rebuild. I gave the concept about 2 hours and spent them on the fixes that do the most for customers: the 20% of the work that gets 80% of the improvement.

To show how much that improves, I score every original homepage and every concept on the same 100-point checklist. Most checks are yes or no, and a script runs the technical ones (speed, mobile, accessibility). When in doubt, the point goes to the original site.

The original does several things right. It has one clear button, it is short, the mobile text is a comfortable 16px, and its promises ("No Fees, No Commissions, No Repairs, No Hassle!") are the right ones for a seller. The button on the phone is large. The problem is what the first screen leaves out. The skyline photo in my capture matches what the live page serves.

The first screen and the mobile view, original on the left and concept on the right. The slider at the top of the post compares the first screen up close.

First screen

01Say buying, for cash, in Colorado

The headline says "Sell Your House Fast. Get a Fair Cash Offer." and a tag reads "Colorado Cash Home Buyers". The original headline is about selling, not who buys.

02The form beside the headline

Property address, name, phone and property condition sit in a white box next to the headline, so a seller can start without leaving the page.

03The original's promises, up top

"No repairs. No agent fees. No waiting." is the first line under the headline. These are the original's own promises, moved from the second screen to the first.

Mobile

01A form-first path

On the phone, "Get My Cash Offer" is the filled button and "See How It Works" is a quiet outline. The original has one large round button, which was already good.

02A call bar at the bottom

A "Call Us" and "Get My Offer" bar is built into the phone layout, though it is not visible in the first screen of my capture. The call link goes to a number I made up, which I list below.

1. 01Say "cash" and "we buy" in the headline. "Selling Your Home, Simplified" sounds like a listing agent. A seller deciding in five seconds needs to know this company writes the check.
2. 02Name where you buy, in words. A skyline photo suggests a city, but a visitor from Colorado Springs cannot tell if the firm covers them. One line of text does it.
3. 03Put the form on the homepage. One button that opens another page adds a step for someone in a hurry. Four fields next to the headline saves it.
4. 04Put the phone number in the header, as a link. On a phone, a tap should dial. Plain text at the bottom of the page is easy to miss.
5. 05Show at least one real number or one real review with a name. "Client Testimonials" as a menu link hides the best thing you have. Put one quote on the homepage, with the person's name and where it came from.
6. 06Keep what already works. The original's short page, big button and readable mobile text are right. Do not add sections for the sake of it.

The concept does not score 100. About 2 hours doesn't fix everything, and the checklist applies to my work too:

• The phone number in the concept is made up. "(720) 999-9999" is a placeholder I used, and the "Call Us" button dials it. The real number on the original is 720-407-4400, and the concept also invents an info@ email while the original lists two named addresses. The real ones must go in.
• The testimonials and numbers are mine. The three testimonials, the "5 star average rating", the "200+ homes" in the hero and the "100+ homes" further down (which do not even match each other) are not on the original site. Real ones, with a source, or nothing.
• The comparison table and city list are unchecked. "Offer certainty: Guaranteed", "7 to 14 days" and the sixteen Colorado cities are my wording. Mile High Offer needs to confirm each one or drop it.
• One image is broken and there are no real photos. The results section has an image that fails to load, and the rest are stock. A real photo of the team or a house they bought would help most.
• The mobile page scrolls sideways. My scan measured the page 564px wide on a 390px screen, and the mobile header shows only a logo with no menu.
• Mobile text is 14.4px. It should be 16px or more, and the accessibility scan found 26 serious issues, mostly low contrast, against 2 on the original.
• Mobile speed is 74 on Lighthouse. The original scored 41, so it is better, but I would push it above 90.

If I were talking to Mile High Offer, I would say this: your old page is short, has a good big button and says the right things. It just does not say you buy for cash until the second screen, and the form is one click away. My concept mostly fixes those two things.

The part I am least sure about is length. I built a page about three times as long as yours, with a comparison table and a city list, and a shorter page might convert just as well. Your original's calm look is also a real strength, and my dark version is a taste call the owner should make.

What the concept does not solve is the part I filled with placeholders. The phone number, the reviews and the numbers are not yours, and I should not have made them look real. Two hours got the first screen to do its job. The proof has to come from Mile High Offer.