Free downloads / CRO toolkit
Four practical guides to help you audit pages, make sense of store data and prioritise your next conversion experiment.
Free to download. No email required. Choose a scorecard for a page review, or a prompt pack to work through your evidence with AI.
PDF guides + copyable prompts
For paid-traffic teams
Find friction between the ad click and the conversion. Work through 32 checks covering message match, the offer, proof and the path to action.
Use it before launching a campaign or briefing a landing-page redesign.
32 checks · 66 pages · PDF
Download PDFFor Shopify store owners
Audit the page where shoppers decide to buy. Score 40 checks across product information, imagery, trust, delivery and the add-to-cart experience.
Use it to turn product-page observations into a focused list of fixes.
40 checks · 80 pages · PDF
Download PDFFor founders working with store data
Bring your store data to 12 structured AI prompts. Investigate funnel drop-offs, compare segments and shape test ideas around the evidence you have.
Start with the data requirements in the guide, then copy a prompt from the text file.
For agencies and CRO practitioners
Use 12 structured AI prompts to organise an audit, challenge assumptions and turn findings into prioritised recommendations for a client.
Pair the prompts with your own evidence and review the output before sharing it.