Web design / 2023
By Anshul
Updated
A soft, breathable, conversion-first redesign for a modern home and living brand.
- Client
- Silvon USA
- Year
- 2023
- Duration
- 5 weeks
- Role
- Web designer
- Industry
- Home and living
The challenge
Silvon Home sells antimicrobial bedding made with natural silver: premium, science-backed and dermatologist-recommended.
But their old website did not feel premium, did not tell the story, and definitely did not sell the experience. So I redesigned their entire D2C website to match the brand personality (clean, calm and quietly luxurious) while also fixing the UX and conversion issues hiding underneath.
What was wrong with the old homepage
- Weak storytelling. Product first, value second. No narrative.
- Low perceived premium value. The design did not match the product quality.
- Overcrowded layout. Too many mixed messages and no visual hierarchy.
- Trust markers buried. Science, reviews and before/after results were not highlighted.
- No guided shopping flow. Users did not know where to start or why Silvon is different.
Design direction
Silvon feels like a Sunday morning brand. Soft, warm, calm, but not sleepy. Editorial, but still practical.
So the direction leaned towards
- Muted neutrals to reflect calmness
- Minimal typography that lets photography breathe
- Generous whitespace to evoke softness
- Lifestyle imagery instead of sterile product placement
- Modular grids that can scale easily across product launches
The client wanted the experience to feel like walking into a cozy boutique: soothing, trustworthy and premium.
Before and after
A quick scroll tells the story.
- The old homepage felt product-heavy but emotionally light.
- The visuals did not match the softness and science the brand is built on.
- Most importantly, there was no clear story guiding a new user from trust, to interest, to purchase.
My redesign focused on flow, clarity, breathing space and trust cues that make a shopper feel: "Okay, this brand gets me, and this looks worth paying for."
Before
After
Homepage and product page
Mobile designs
Below are the mobile designs for the homepage and the product description page.
Final takeaway
Premium D2C brands win through emotion and trust.
The redesigned Silvon homepage is built on both: a calm, soft visual story supported by science-backed proof.
Results
What the redesign improves
While this was a design-focused project, the improvements directly impact:
- Higher trust, better conversion potential
- Clear proof early in the page builds confidence.
- Stronger brand perception
- It feels premium, which supports higher pricing.
- Better discoverability
- Best-sellers are placed exactly where users expect them.
- Simpler user journey
- One narrative means fewer drop-offs.
- Mobile usability
- A spacious layout means better readability and fewer rage scrolls.