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Anshul.
anshul@anshuldesigns.com
All work

Paid social / 2024–2026

By Anshul

Updated

A running collection of paid-social creatives that communicate an offer fast across square and portrait placements.

Five Heads Up For Tails paid-social creatives on a black background: a blue "up to 60% off" ad, two orange sale ads, a navy dog-food ad and an app download ad.
Client
Heads Up For Tails
Year
2024 to 2026
Duration
Ongoing
Role
Graphic designer, paid social
Industry
Paid social and e-commerce

The approach

A running collection of paid-social creatives built to communicate an offer fast, adapt across square and portrait placements, and keep each brand visually distinct.

Every creative starts from one primary message. The hierarchy is built for fast scanning: a recognisable brand cue, a direct hook, a clear product or offer, and only the supporting detail needed to make it credible.

The system flexes between warm lifestyle imagery, product-led layouts, offer cards, testimonials and comparison-led education. Repetition builds recognition; shifts in composition and format keep the campaign from going stale.

Brand 01 / Paid social

Heads Up For Tails

A broad paid-social system spanning product education, offer-led ads, quick-commerce partnerships, app promotion, testimonials and seasonal sale communication.

NutriMeow cat food ad, square: a cat hugging a pouch under the headline "Discovered artificial preservatives in your cat food?", with an Order on Blinkit badge and "Complete meals for just ₹65".
Yum Nums dog treats ad, square, on pink: a fluffy dog holding a pack, "Soft on teeth, soft on tummy", "Our most-loved dog treats" and a "Delivered in 10 minutes" badge.
Sara's Wholesome Food ad, portrait: "Take the first step to better nutrition like 500,000+ dog parents did", a price drop from ₹357 to ₹299, and a golden retriever beside the packs.
App download ad, square: "Download the HUFT App", ₹300 off the first app order with code APPFIRST, a phone screen, a dog and a cat, and "Loved by 1M+ pet parents".
Sale ad, portrait, on blue: "Deals you just can't miss! Up to 60% off on walk gear, toys, food and more" with a cat and a French bulldog.
Pawday sale ad, portrait, on orange: "Drool-worthy deals, up to 30% off" on food, treats and toys, with a small dog, product packs and an assured freebies badge.
Cat food offer ad, portrait: "Save the most on your cat's favourite food! Up to 15% off" with a cat between two food packs.
Yum Nums testimonial ad, square: a golden retriever holding a pack, "Our most-loved dog treat for a reason", customer review cards and "100% natural, nothing artificial, grain and gluten-free".
Pawday sale ad, portrait, on orange: "Cat approved offers, up to 30% off" with a cat, product packs and an assured freebies badge.
Sara's dog food ad, portrait, on navy: "Daily healthy choices add up. So do savings!", the code SARA5 for an extra 5% off, and a Shih Tzu with a bowl of food.
Yakies dog chew ad, portrait: "Healthier than rawhide, high in calcium, high in protein" with a customer review and a dog chewing on a stick.
Yum Nums comparison ad, square: "From cheap fillers to better dog biscuits in 10 minutes!" with a split biscuit showing refined flour and artificial ingredients on one side and no maida and no added sugar on the other.
Pawday sale ad, portrait, on orange: a puppy and a kitten above "Express delivery, delivered within 2 hours" and "Up to 30% off" on food, treats, toys and more.
Sara's probiotic chews ad, portrait, on navy: "Total gut protection begins" with a dog being hand-fed a chew and a product pack showing firmer stool, reduced itching and improved immunity.
HUFT Express ad, portrait, on rust red: "Favourite treats over? HUFT Express hai na!" with a dog and a cat, "3000+ pet products delivered from a store near you" and "Now in Bengaluru".
15 creatives across square and portrait placements.

At a glance

How the system works

Results

One message, many formats

  • 15creatives in the collection
  • 2placement formats: square and portrait
A fast-scanning hierarchy
Brand cue, direct hook, clear product or offer, and only the supporting detail that makes it credible.
Range without drift
Lifestyle imagery, product-led layouts, offer cards, testimonials and comparison-led education, held together by repetition.