Does your page
keep the ad’s promise?

Does the first headline repeat the main promise or hook from the ad?

Do price, offer, and terms stay the same after the click?

Do product, imagery, and visual cues make the visitor feel they landed in the right place?

Is the page speaking to the same person and problem as the ad?

Does the first action continue the action the ad asked for?

Is there visible, truthful proof near the claim the ad makes?

Does the first screen work quickly and clearly on a phone?

Can a visitor take the next step without an unnecessary detour?